DStv adverts

If I have to see one more DStv advert thrown in to the middle of a show/song/programme that I am watching I am going to throw something through my television set. I swear it.Could someone from multichoice please explain to me why there is this obsessive need to destroy their subscribers programming with meaningless, mindless, irrelevant and badly timed adverts?

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Content theft

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Fresh Faced Comic - Demetri Martin